Should businesses get Google Workspace straight from Google or through a reseller?
Well, to decide, you have to take into account a number of factors that will ultimately determine which option you choose.
In this blog, we’ll cover the differences between buying Workspace directly and from a reseller, when to choose direct, when to choose a reseller, and the key considerations you should think about before making your purchase.
What is a Google Workspace reseller?
A Google Workspace reseller is a third-party company that Google authorises to sell Google Workspace plans.
These companies add extra value by providing additional services, so when you buy through a reseller, you’re essentially getting Google Workspace with added perks that can simplify account management.
What is a Google Workspace direct seller?
This simply means buying through Google directly. You’ll be dealing with Google’s own team, paying their subscription fee and managing your account independently.
With this option, you get all the necessary tools, but nothing extra.
What are the differences between direct and reseller?
When you buy Google Workspace directly, you get the basic software and support from Google.
However, a Google Workspace reseller offers the same core features but with extra perks like technical support, help with migration, bundled services, flexible payment options, and usually better prices.
So, the best choice depends on your business: if you need a tech-savvy partner and custom solutions, a reseller is the way to go.
But if your needs are straightforward and you have your own in-house tech expertise, buying directly is likely the best option.
| Pros | Cons | |
| Google reseller | Extra support Integration with other services Flexible billing Potential discounts | Working with a third party Less control over billing support and admin changes |
| Google directly | No third party Simple setup | Limited personalised support No service bundles Rigid billing |
A final thought
The decision is entirely dependent on your business’s needs and what you want to achieve with Google Workspace.
If you already have in-house expertise and you prefer a more straightforward set-up, then going directly to Google may be the best option for you.
On the other hand, if you would like personalised support, flexible billing, and an expert who can tailor to your needs and goals, then a reseller like CloudTech24 is likely the better option.
Consider factors such as your budget and technical expertise, and you’ll quickly determine the choice that is best for you and your team.
