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24 November 2025

3 minutes read time

Picking a Workspace plan: Starter vs Standard vs Plus vs Enterprise

I’ve been Chief Operating Officer at CloudTech24 for over eight years and have played a key role in its growth from a team of three people in 2018 to a business of 45 and growing today. During that time, we’ve achieved more than 25 times revenue growth while building a reputation for delivering high-quality managed IT and cyber security services.

My career began in sales and IT support before progressing into website hosting, technical pre-sales and leadership. That experience has given me a broad understanding of both the commercial and technical aspects of running a successful technology business.

As Chief Operating Officer for CloudTech24, I lead our operations, technical services and customer experience. I’ve helped shape our technology strategy, securing Microsoft Tier 1 Direct Partner status, Microsoft Modern Work Solutions Partner and Security designations, while maintaining our Google Workspace partnership and introducing new technologies that continue to strengthen our services.

I’m passionate about building high-performing teams, improving the way we work and using automation and AI to help businesses become more efficient, secure and resilient.

In my spare time, I enjoy playing 7-a-side football, keeping up with the latest tech and gadgets, and spending time with my two Maine Coon cats. I’m also a long-time Call of Duty fan, especially from the OG Verdansk and Rebirth Island days.

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Designed for the way modern teams work, Google Workspace is fast, flexible, and collaborative.

It brings your emails, files, and shared documents into one suite.

But with multiple plans available, each offering different features and access, the challenge is knowing which one best matches your organisation’s needs, where you are currently and where you could be in the future.

This blog breaks down the differences between each Google Workspace plan so you can choose the option that fits your business, your people, and how you work.

Business Starter plan

Business Starter is perfect for freelancers, start-ups, and smaller teams that are adopting Google Workspace (and maybe even a productivity suite) for the first time. 

It includes the essential apps such as Gmail, Calendar, Docs, Sheets, and Slides, all coming with 30GB of storage per user and Google Meet support for up to 100 participants, if needed. 

This plan grants you access to some important apps that will help with collaboration, but it offers limited security and compliance features. 

It is best suited for organisations with fewer than 10 employees and straightforward collaboration needs.

Business Standard plan

Business Standard is targeted towards SMEs and growing businesses that need more collaboration and storage capacity than the starter plan, but not quite the jump to Business Plus. 

With 2TB of cloud storage per user, shared drives, and Google Meet for up to 150 participants (with recording), it provides a really solid foundation for teams that are expanding. 

Enhanced admin and security controls make this a solid choice for organisations looking for more flexibility without stepping into enterprise-level features.

Business Plus plan

Business Plus bridges the gap between SME-focused plans and the Enterprise tier. 

It includes 5TB of storage per user, Google Vault, and advanced endpoint management, providing greater control over data protection and compliance.

With Google Meet capacity up to 250 participants, this plan is ideal for businesses that need stronger security and governance but are not yet ready for full enterprise-grade functionality.

Enterprise plans 

The Enterprise tier is designed for organisations with complex security, compliance, and scalability requirements. 

The enterprise tier, as it says on the tin, is targeted towards large enterprises. These types of plans grant you unlimited storage for your organisation. 

Security is a priority here with advanced data loss prevention (DLP) and premium support from Google. But that’s only the case if you have bought directly from the vendor. 

You can find more information about that here: Google direct vs. reseller for Workspace.

This level is ideal for organisations that cannot compromise on resilience, security, or operational scale.

Enterprise Essentials plan

Enterprise Essentials is tailored for organisations that want the collaboration benefits of Google Workspace without changing their email platform. 

This is most commonly adopted by those in Microsoft-based environments, and this plan provides access to Google Drive, Meet, Chat, and Sites without Gmail.

It is a cost-effective way to improve your collaboration with members of your team, without a full change to your business’s internal comms. 

Final thoughts

Selecting the right Google Workspace plan comes down to your organisation’s size, security expectations, and collaboration needs. 

What fits you and your organisation best is your decision, but Google Workspace does a pretty good job of making it clear which option might suit you.

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