As a flexible and highly intelligent tool, Microsoft Dynamics 365 (Formerly Dynamics AX) can be adapted to fit any business or SME, from any industry background. There are two main ERP solutions available: Dynamics 365 Business Central and Dynamics 365 Finance & Operations. Business Central is built to expand as a company grows and is, therefore, more suited to SMEs, who can add services as they go. Whereas Finance & Operations tends to be utilised by larger-scale businesses who are internationally facing or share more complex needs.
In terms of CRM, Microsoft Dynamics is designed to help generate sales, boost customer retention and issue support, and also maintains a record of all platform activity. There are five CRM apps in total on Dynamics; these include: